The Affiliate Activation Life Cycle

If the purpose of your affiliate incentive is to motivate all of them, then a content-based contest should be your choice. Raise your sales, grow the number of affiliates, activate inactive ones, increase traffic to your website, support the launch of a new product, etc. That’s called an extrinsic motivation, meaning that you likely perform a task which you were not previously interested in because of external rewards. And it’s something you would like to offer to your affiliates to activate them, increase their sales, or bring more people to your affiliate program. We also have long-term relationships with all the major affiliate networks, leading to deep knowledge of their platforms, access to publishers across all networks and a wealth of industry research.

Partner enablement is providing your partners with all the tools and training they need to be successful in their actions. With the right strategies and efforts, you’ll be well on your way to a thriving affiliate relationship. Follow these steps to ensure you have taken the first step in the process for affiliate partner success. One of the most important elements for the long-term growth of a business is a good partner enablement strategy. Channel partner enablement is providing your partners with the education, training, and resources they require to conduct partnership activities.

From 0–100: An Introduction to Affiliate Activation

‍An affiliate link is tool used in affiliate marketing programs. A unique link is assigned to an affiliate partner by a partner program. When a website user clicks on the link, that click is attributed to the affiliate partner. The link contains the affiliate’s ID or username to enable tracking. This means that traffic sent by the affiliate can be recorded .

Imagine if a customer buys from you once and never hears back from you again, that’s dumb. So is not keeping in touch with your affiliates and building meaningful relationships. Affiliates are more than your customers, they’re active promoters of your brand. Send them other affiliate’s content to use as inspiration. If you don’t have any example content, send them posts from your blog or social media to use as inspiration. For one, you’ll set your program up for success if you have measures and tactics in place to motivate affiliates to promote your brand from the start.

Customer Support

This way, you can increase engagement and strengthen relationships with your partners. Partner activation is about getting your recruited partners moving and excited about the operations, goals, and requirements of your partner program. You’ve done your due diligence in finding and attracting affiliate partners. This makes sense for you as a brand as you’ve cracker audience-product fit with this affiliate. Invest more to acquire through them, reward them to post more.

Send him a personal note and include something in that message that shows you perused his site. Reference a particular post, or find some common ground upon which to establish what is an affiliate management system a relationship. While you’re there, set up one-on-one meetings with key affiliates. Begin activation efforts the second an affiliate is accepted into your program.

• If you believe Wordfence should be allowing you access to this site, please let them know using the steps below so they can investigate why this is happening.
• The webinar will receive twice as much promotion and you will get access to your partner’s audience.
• It isn’t unusual to see affiliate programs in which at best about 10 percent of affiliates are responsible for 90 percent of all activity in the program.
• To answer those questions, begin by assessing how many partners have become dormant, how their relative performance has changed, and what similarities they share.

The Welcome Kit should include information about what constitutes a commission, how often they receive it, and what payment solution will be used (i.e. PayPal). Including a section that details the specifics of payouts will make sure there’s not confusion upon their first conversions. Timely payouts – Make sure to pay affiliates on a schedule based on your program terms. Expect to spend 20% of your time on activating and onboarding affiliates. Experience in setting up and optimizing Google Adwords campaigns. Cultivate smooth interpersonal relationship with colleagues, management and customers.

Step 3 – Write the Promotional Part of the Activation Campaign.

Affiliate marketing is successful because of your relationships. And relationships take time to develop, strengthen, and cultivate into prosperity. They follow a path that sometimes takes months or years to see to fruition. Activation campaigns are used to encourage newly joined publishers to begin brand promotions and breathe new life into seasoned or inactive partnerships. Activating more publishers in your program will also diversify affiliate performance and reduce your concentration risk.

In this article, I will focus on activating affiliates. Activation involves much more than letting them know they have been approved. It involves providing the tools and motivation they need to succeed. I have seen affiliate managers boast of having 5,000 affiliates. But I always want to ask, “How many of those affiliates are consistently producing clicks?

You thought affiliates could create a significant revenue stream for your business, but it’s now mostly just an ignored pool of people signed up to your program. Publish affiliate specific blog posts and newsletters – Keep affiliates up-to-date of promotions, new products, sales, etc. Send monthly newsletters that contain promotional content, tips, success stories, or any changes to your program. Since 2009, Apogee has exceeded the goals of our clients, delivering exceptional value and helping brands grow through affiliate marketing. Apogee methodology blends the channels of affiliate, public relations, influencer, social media, and digital advertising. Our layered approach influences new customer acquisition through relationship building and visibility.